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The Hidden Cost of Always Being “On” in Sales(Why Recovery is the Ultimate Performance Enhancer)

  • Writer: Jarrod McKenzie
    Jarrod McKenzie
  • Aug 27
  • 1 min read

In sales, there’s a dangerous myth: the harder you grind, the bigger your results.

But here’s the truth, being “always on” works against you.


Elite athletes don’t train 24/7. They cycle intensity, track recovery and guard rest like treasure. Why? Because performance requires recovery.


Sales is no different. Yet too many of us run nonstop and wonder why we’re exhausted, irritable, missing deals we should have closed.


📊 Research backs it: salespeople who factor recovery into their routines report 31% higher sustained performance compared to those locked in hustle mode (Sales Health Alliance Survey 2024).


Why This Matters:

Without recovery, your decision making erodes. You push harder but perform worse.


Your stress tolerance shrinks, tiny challenges feel overwhelming.

You burn cycles of energy you can’t replace quickly.


💡 What to Do Instead:

Treat recovery like prospecting: non negotiable, part of the job.

Block “performance breaks” in your calendar (walks, deep rest, workouts).


Use active recovery (exercise, connection, hobbies) not just Netflix or scrolling.

Aim for consistency: 7–8 hrs sleep, daily decompression rituals.


👉 Top performers don’t just push harder, they recover better.


In 6 months, recovery could be the difference between fighting burnout, or hitting every target.



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